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Descrizione
Autore: Johnson, Whittington, Scholes
Editore: Pearson - Prentice Hall
Data di Pubblicazione: 2011
Edizione: 9
ISBN: 9780273737025
Pagine: 773
MyStrategyLab has been developed to help your students make the most of their studies in strategic management. Whether they want to check their understanding, revise for an assessment, or practise their strategic decision-making in The Strategy Experience simulation, they will find something valuable to support their learning including: Practising skills in strategic analysis, business planning, and putting strategic plans into action by working through the three phases of The Strategy experience simulation; Checking understanding of key concepts and issues in strategy using self-assessment questions, presentations from the authors, and a personalised study plan; Revising for exams using audio downloads, electronic flashcards, and a multi-lingual glossary of key terms and definitions; Learning about strategy in action from video clips of real managers talking about their own organisations.
Features: Engaging case examples drawn from all over the world include examples from the public and voluntary sectors as well as the private, to give you a balanced viewpoint; Video cases to bring the subject to life, including IKEA, Land Rover and the Eden Project in the UK; Explores hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances; The provision of key debates, commentaries and strategy ‘lenses’ allows you to dig deeper into the tensions and complexity of strategy, and encourages critical thinking; A wealth of teaching and learning support is available at
www.pearsoned.co.uk/mystrategylab
Table of Contents
1 Introducing Strategy
Part I - THE STRATEGIC POSITION
Introduction to Part I
2 The environment
3 Strategic Capabilities
4 Strategic Purpose
5 Culture and Strategy
Commentary on Part I The Strategic Position
Part II - STRATEGIC CHOICES
Introduction to Part II
6 Business Strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III - STRATEGY IN ACTION
Introduction to Part III
11 Evaluation strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy
Commentary on Part III Strategy in Action
